Remember when King Arthur Flour’s traveling baking demonstration came to Akron, Ohio in November 2013? Now these Vermont-based bakers are hitting the road in a spiffy food truck, whipping up freshly baked batches of treats to share with foodies around the country.
When a tweet from Dorothy Lane Market told me that the bake truck was at its three Dayton stores recently, I sniffed out that the truck would be stopping at the Kroger Marketplace on Sawmill Road in Dublin last Wednesday.
Who can resist a truck topped with a giant spatula, a rolling pin on its bumper, a license plate that reads “BAKE” and “How’s My Baking? Call 844-523-BAKE” above its back door?
The truck was on the way home from a more-than-three-month swing through Texas, Nebraska, Iowa, Minnesota, Illinois, Iowa, Indiana and Ohio. Since the truck began crossing the country in 2014, it has made appearances at the Maine Lobster Festival, the State Fair of Virginia, an international biscuit festival in Tennessee, a barbecue festival in North Carolina, a chili cook-off in South Carolina, the San Diego St. Patrick’s Day Parade, a Pittsburgh Pirates spring training game in Florida and more. On previous visits here in Columbus, it has been at the Jazz and Rib Fest and Sur La Table.
King Arthur Flour’s newest Essential Goodness mixes are the stars of this show. Made without hydrogenated oils, artificial colors, or preservatives, these mixes create chocolate chip cookies, pancakes, vanilla bean cheesecake bars, lemon bars, sour cream coffeecake, cinnamon sugar puff muffins and malted milk chocolate cupcakes and frosting. For each Essential Goodness mix sold, King Arthur donates the cost to supply one meal to Feeding America, the largest organization combating hunger in our country. So far, over $77,000 has been raised in support of hunger relief.
Those who stopped by the truck received a free Essential Goodness chocolate chip cookie and a coupon for an Essential Goodness mix, which was accompanied by a recipe for combining two different mix flavors into one magnificent chocolate chip cheesecake bardessert. Another recipe for Everyday Whole-Grain Bread was up for grabs, adopted from the King Arthur Flour Bake for Good program, which encourages children to bake a loaf of bread for someone in need, a friend or a neighbor. Other take-home souvenirs included a booklet on gluten-free baking and a complimentary magnet printed with the toll-free number of the King Arthur Flour Baker’s Hotline, which welcomes calls for advice, help and baking tips. A flexible plastic bowl scraper, embossed with the King Arthur Flour logo, is perfect for scraping out cake batter or cookie dough from a mixer bowl, dividing bread dough into loaves, or portioning roll dough.
This summer, the truck will go to Rhode Island, Massachusetts, Vermont, Connecticut, New Hampshire. Check the schedule for information on future stops.